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HOME BACK TO MARKETING CASE STORIES COPYRIGHT 1996 - 2008 4/6/08
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A long time ago and a short time ago. In a place both near and far away a professor wrote a poem he believed would be useful for V-Day in New Orleans. I sent two e-mails one to V-Day and the other to Amy Goodman at Democracy Now. I saw author Eve Ensler on Democracy Now today. The following is the e-mail I sent to both any and Eva.
Dear Amy Goodman: Marketing Application I am an accomplished poet and have put hundreds of my poems on my website. The poem I wrote for the 50 Anniversary of India was read in Washington, DC by the Ambassador from India. I have sold framed poems for 50 dollars a poem. My class sent a poem I wrote and a card designed by Kathy Stock to the King of Thailand. It was sent through the Thai Embassy in Washington DC in the Kings personal pouch. Although these are positive applications of my poems from a marketing and storytelling point of view the most difficult part is to contact individuals that can make a decision. Many times e-mails and letters are stopped by others before they can reach a decision maker. This may be for a good reason but it limits access to thoughts that may be helpful to those that were able to make a decision.
I teach my students to give all ideas and suggestions 6+
or -3 three seconds. This way with minimal time expended leadership may find
many things that bring positive results. For example 3 seconds per every hundred
inquiries takes five minutes. If you find one good idea out of every thousand
inquiries that means for less than 1/2 hour of effort you will come across one
good idea to give more time to. Today it is zero and nothing
gets through.
Example two I sent a letter to Harvard Professor Michael
Porter to make a suggestion and ask a question. He never responded. I was hurt.
I saw and article in Harvard Business Review by him. I wrote a scathing review
which I believed to be true that HBR published. He had to respond to my review
and the first thing he said was I do not know what Morris is so mad about. I
could have told him. Not answering my letter. My point was that his ideas about
corporate success made no mention of the selection of the leader of the firm. I
asked if Chrysler would have had a successful turn around without Lee Iacocca?
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