Below above Under Left
ARMY STRONG TV Real Soldier, Real Stories When you push on these names nothing happens. ARMY STRONG TV This is in yellow just as the word HOME above. Real Soldiers, Real Stories are in white as above. When you push on these names nothing happens. Change the colors to avoid confusion.
Below above Under Left
Large Video Screen CLICK ON ANY VIDEO TO BEGIN (Blinking Stars) Where? Ok I found it. I would say "Click on any (videos or channels) below to begin"
Arrow - Green Line That Represents Video Speaker - Yellowish Line - Digital Numbers Represent the time of each video.
Middle
To the Right of Video Screen CURRENTLY WATCHING:
This tells the viewer what video they are watching. It also includes ABOUT THIS VIDEO: A brief explanation of the video.
DOWNLOAD FOR IPOD I tried to download to my
computer. I could not get this to work. When it states IPOD is this just audio, video, or both? Is it all videos or just one? Should be be all.
SHARE THIS VIDEO Seems fine.
Middle
To the Right of CURRENTLY WATCHING: CONTACT THE ARMY in yellow
Below above Under Left
CHANNELS Are you suggesting that channels and videos mean the same thing? Make this clear. If they are supposed to be channels they should be numbered and titled Channel 1 somewhere.
Below CHANNELS
on the left
Five Blocks of Categories in a Row. One
Orange and Four Green. Why not keep them all the same color?
Careers & Jobs
Basic Combat Training
What It's Like Being a Soldier
Army Parents
Ways to Serve
Technology and Weapons
Below Under Left - Middle
Careers & Jobs: Good first video choice to starting with the Chaplain. "Proudest moments" Why a small m for the word moments in a title GoArmy.com#?channel=&video=
12 Small Picture That Move With Cursor. The video ends and then
leads has three choices on
screen on the HOME Page. The first is Joel Panzer Army Chaplain but when I pushed it Marc Gauthier's picture and choice comes up first. There is another mans picture after Marc Gauthier but no reference
to this person.
This time when I tried to view the video it would not work and it started and stopped. This is the first time I saw Non-Flash Version. I pushed on it and now it said Flash Version. I did not know what to do so I looked up Flash
Version on the web and realized I had to down load Flash. Why not on HOME? GoArmy.com > Army Chaplain Corps > Chaplain Profiles
Pushing on the first photo Marc Gauthier repeats the first page called Proudest moments now. This is second rate. The first impression is do they think I am stupid and must hear this over again. Proper titling is required to over come glitch. When I hold the curser on this icon it is represented in all capital letters but when the video clip returns the title lettering changes.
GoArmy.com > Army Chaplain Corps > Chaplain Profiles
"A ministry of
presence" Capitalization on icon? Now we find Father Joel Panzer. GoArmy.com > Army Chaplain Corps > Chaplain Profiles
"Chaplain Basic Officer Leadership Course" The goarmy.com site starts to decline here from this entry point. The videos stop. Very bad. Continue with the videos. GoArmy.com > Army Chaplain Corps > Chaplain
Basic Officer Leadership Course
"Administrative Support" Same challenge. On this page there is a "Learn More" Goes to video with music and photos. Average videos with the available Army resources. GoArmy.com > Careers & Jobs > Browse Career & Job Categories > Administrative Support
Same as above
Basic Combat Training: 8 Small Pictures That Move With Cursor
What It's Like Being a Soldier: 10 Small Pictures That Move With Cursor
Army Parents: 5 Small Pictures That Move With Cursor
Ways to Serve: 12 Small Pictures That Move With Cursor
Technology and Weapons: 8 Small Pictures That Move With Cursor
When Cursor Touches a Picture Words Appear
Below on Left
EXPERIENCE THE ARMY In White. When Push Nothing Happens
A Star - Serve Full Time: Active Soldier In White. When Push Goes To New Page.
A Colonial Soldier - Civilian and Soldier: Army Reserve White
An Eagle - Become a Officer White
A Saluting Soldier - Specialized Careers White
Below Middle
ARMY JOB FINDER
Below Above
ABOUT THIS VIDEO: Explore over 150 different careers you can train for and find out from real Soldiers what it's like to be a Soldier in the U.S. Army. I would switch to: Find out from real Soldiers what it's like to be a Soldier in the U.S. Army. Explore over 150 different careers for you.
Below Above
LAUNCH NOW
Top Right of Page
CONTACT THE ARMY:
Request Info Pack
Ask a Question, Chat with a Recruiter
Locate a Recruiter
How to Join, Ask SGT STAR
Army Career Explore
Apply Online
Discussion Board
Below Above
SEARCH GOARMY.COM, more search options
Below Above
MY GOARMY
Overview
Create an Account
Log In
Below Above
Test Version
En Espano?
Bottom Middle to Right
1-800-USA-ARMY, ext. 181
Privacy & Legal
Technical / Site Feedback
Site Map
General Challenges of goarmy.com's Website
Each
website must tell a story. A story that the young person has known since birth. You be the judge. If you are the parent of a high school graduate or a high school graduate let me know and add your point of view.
Almost every word should be available in either audio or video. Both Audio and video together is far a better choice. You are attempting to communicate with a video generation.
I would have a separate music download. for all the music on the site. Take the music far more seriously. Use other forms of music much more effectively. I like the military band music. This would have to be assessed. The music that is on the site.
I would add some more video games to the site. Interesting to the high school graduate in relationship to our country. I could be more specific. Games should be
expanded. Some memorizing games.
GoArmy.com > Games & Downloads > Cadence Jukebox
Military terminology should be defined. Suggestion that
when cursor is on a term it is defined. Separate page for all military terminology.
On my computer when I am searching jobs the music is "on" but I cannot hear it.
GoArmy.com > THERE'S STRONG, AND THEN THERE'S ARMY STRONG. THE LINEUP#?branch=active
The parents discussions were again not linked to their parents story.
GoArmy.com > For Parents > YOU MADE THEM STRONG. WE'LL MAKE THEM ARMY STRONG.
I had to up load a Active X "Adobe Flash Version" Nothing on Home Page to guide me.
GoArmy.com
Sitemap very helpful. GoArmy.com > Site Map > Site Map
font size too small. You are asking people to read too much with such a small font size. This is a font size for a graduate level course.
GoArmy.com > Careers & Jobs > Overview
This site is a good example of a monolinear cost saving approach to storytelling and marketing. That does not mean that it did not cost the Army far more than what they received.
Positive Side
On the positive side I do think that the person responsible for this site in the military had the right thinking. The execution and interpretation of the private sector has remained monolinear and separate. It is now dragging our military down. The military has changed but corporate
thinking and execution has not.
I know that those in the military will understand and those caught in the corporate loop will wonder what I am talking about.
The following 6+ or -3 nonlinear storytelling approaches must be woven into the site.
MARKETING AND STORYTELLING
DEFINED
"A nonlinear storytelling approach applies 6+ or -3 I's to an alpha
and omega assembled story. The I's are invisible,
individual, imbedded, interconnected, instructional, imbalanced,
indigenous, intentioned, and involved. The first story we learn is told
through our DNA."
DM 2006,
Other Examples of Websites that have Linear Difficulty With Website Marketing
Intel.com
Welcome to Intel
Website
A long time ago and a short time ago in
a place both near and far away I looked on E-Bay for a upgrade for my Dell
Inspiron 8200 Pentium processor. I found so few on E-Bay that I got the idea
that these were no longer available. I went to Intel.com to try to find out
if this was true. I could not find my Pentium product using my computer's
specific name in search.
I could not figure out what the upgrades that my computer would take. I
could also not understand what to do when I was sent to find a parts seller. It made
no sense to me and I was not sure how to proceed.
I also could not find information on
thermal compounds and my processor. It could be there but I could not find too much.
I could not figure out why I should buy one processor that was a 1.6 or 1.7?
When I tried to find a number to call for help or an e-mail I could not.
Marketing Application
Pentium has a large share of the
market. They appear to be doing little to maintain that market share through
their website design. There is a real weakness with their site that their
competition may easily exploit. I went to the ADM site and easily found a
number to call. I got through very fast and the person was of real help to
me. He said that I could not add a new processor from ADM because my Intel
motherboard was different. I also asked what other company sold processors
and they gave me the name.
The Intel.Com website is an example to me of a successful company doing a very questionable job marketing through their website. The reason I believe could be that they did not have to do a good job because they believed that they are invincible. The ego that comes with success. 9/10/07
Microsoft.com
Microsoft Corporation Website
A long time ago and a short time ago in a place both near and far away I
realized that Microsoft had discontinued frontpage and were replacing it
with Microsoft Expressions. Ok I have tried to figure our which one I needed
to continue my websites. It is now about three days later and hours of
looking on Microsoft and E-bay. I cannot get the simplest questions answered
any where. One question is that if the upgrade from frontpage is the same as
the Web Expression. Another is what is a web upgrade? How can they have an
upgrade if it is a new product? It is incredible just how poorly things are
explained to customers by major companies.
Marketing Application
Poorly designed content could be a throw back to the belief that you sell
to customers on emotion not understanding. The thought is that the more the
customer knows the less interested that they would be in the product.
All companies now follow the
textbook companies marketing scheme by selling the same product as new over
and over again as new. I have heard that this has been identified as a
Microsoft marketing scheme and this is why their new Vista has done poorly
against their old XP.
Either companies are going to have to destroy the Internet to maintain their
sales by pretending that it is a new upgrade or they are actually going to
have to do the job. My guess it is more profitable to pretend.
Sony.com
Sony USA
Website
A long time ago and a short time ago in
a place both near and far away I went on the Sony website to acquire information.
Marketing Application
I really see websites as not up to a marketing standard that will increase their sales. The consultants and other creators of websites just do not know enough about instructional design. They also have not focused on learning and attention to marketing and storytelling. We all can talk a good story.
8/7/07 DM
Tiffany.com
Tiffany & Co. | Choose Your Country
Website
A long time ago and a short time ago in a place both near and far away I
looked closer at Tiffany & Company. I began to purchase a small amount of
Tiffany jewelry on E-bay for far less than their retail. I was told while
shopping at Tiffany & Co. that a great deal of Tiffany jewelry that was sold
on E-bay was counterfeit. I believe that this does happen and I really do
not know how to identify what is real or counterfeit. I would check the
Tiffany website to try to identify what Tiffany & Co. was charging retail
for the same jewelry sold on E-Bay. Many items were not on the Tiffany site
because they have been discontinued, were sold in other countries, or
perhaps they did not actually exist.
I found the Tiffany.com website very difficult to search. Their search
selections are difficult for me to comprehend. Tiffany & Co. does not give
as much information about what they are selling as those selling their
products on E-bay. Tiffany.com does not apply correct search language.
Marketing Application
There are several other areas that I could point out about the Tiffany & Co.
US website. But what would the reason be for me to do so? Who would believe
me at Tiffany & Co. and if they did all they would have to do is make the
changes. They would also just probably blame the webmaster and get another
one. This is just too much to put onto a webmaster. Webmasters just do not have
the marketing and storytelling and instructional design background.
A useful application to learn to identifying these confusions in website
marketing is when you make a purchase. When that purchase is not what you
expected they the returns are far easier.
On the positive side Tiffany & Co. has been and probably will continue to be very honest with their transactions with customers. They are professional and intelligent people to deal with. They do as they say when they say they will do it.
9/6/07
usmint.gov
The United States Mint Home Website
A long time ago and a short time ago
in a place both near and far away my wife go very interested in saving the
50 State quarters. I went to the usmint website to see if they still sold
them for this year. I spent a great deal of time trying to find them and
then figure out how to purchase the coins. I did not give this much thought
because I did find the coins and how to purchase them. A few days later I
suggested to my wife to take a look and see if she wanted to purchase the
coins. She kept telling me she could not find it. I tried again and I could
not get where I wanted to go. Go yourself and try to find the 50 states
quarters that may or may not be for sale. You will then see the extent of
this website marketing confusion issue in the private sector.
Marketing Application
This government organization I believe does a good job for all people in the USA. As I have said websites are extremely difficult for people to find particular information. I do not know how the government produces websites and I believe that the intentions are good. My guess is that it would be extremely difficult for the head of these agencies to make the changes that may be required to their websites.
10/4/07
emaildavidmorris@gmail.com
my www.skype.com name dmorris693
"What looks clear to us confuses others."
DM
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GoArmy.com > Games & Downloads > Overview
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After the Army
