MARKETING AND STORYTELLING

MARKETING STUDENTS, AND PRACTITIONERS SEEKING CURRENT MARKETING PRACTICE LEARNING TO LEARN



Professor David Morris

A Storytelling Approach to Marketing
Focuses on Nonlinear Customers on the Internet

MARKETING AND STORYTELLING DEFINED

"A nonlinear storytelling approach applies 6+ or -3 I's to an alpha and omega assembled story.  The I's are invisible, individual, imbedded, interconnected, instructional, imbalanced, indigenous, intentioned, and involved. The first story we learn is told through our DNA."  DM 2006, Website  Dictionary of Storytelling Terms and Definitions Push: For Analysis  clann with nn is Irish spelling

David Morris, Professor of Marketing replaces outdated linear methodologies applied by academic marketing and practice into nonlinear marketing organizers. The nonlinear thinking of our competition has now challenged both the military and business to again embrace the storytelling approach. The military is far ahead of business and education in this transition. DM 2007 INTERCONNECTED

(Translated into Russian)(Translated into Chinese) (Translated into French) (Translated into German) (Translated into Arabic) (Translated into Japanese)(Translated into Italian) (Translated into Korean) (Translated into Portuguese) (Translated into Spanish) NONLINEAR

Why Should You Care?

"Control the meaning of a story and rule." David Morris
E-mail me please emaildavidmorris@gmail.com