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HOME PAGE. SITEMAP. HELP. MARKETING & STORYTELLING. Introduction. Marketing Case Stories. Marketing Essays. 6+ or -3 I's. Marketing & Storytelling Dictionary. Marketing & Storytelling Cosmology. Nonlinear Organizers. MARKETING STORYTELLING BOOKS E BOOKS PLAY. MARKETING TEXT ARKAIM MARKETING WARS. PROFESSOR DAVID MORRIS. PROFESSORS, STUDENTS, PRACTITIONERS. MARKETING STORYTELLING NONLINEAR INTERNET ASSESSMENT. OTHER. WEB RELEASES. QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD. 1996 - 2008 4/6/08 |
INVISIBLE
INDIVIDUAL IMBEDDED INTERCONNECTED INSTRUCTIONAL IMBALANCED INDIGENOUS
INTENTIONED INVOLVED The American marketing customer focus has misrepresented its success because they have always failed to include post World War II government and military sector support. Any academic research that has claimed to relate marketing to the success of supported industries and institution is flawed. My own belief is that this was done as part of US Military post war strategy to protect us from the Soviet Union.
Photo of Dr. David Morris as a Young Professor Marketing and storytelling moves marketing away from its post World War II configurations. Marketing and business must change with the new fluid transformation incorporated by the US Military.
The US Military is the only
organization that incorporates change into its organizational structure.
Current marketing educational and corporate research and practice was
created for a different time. The military remains the leader and
director of the structuring of both US educational and corporate
resources. You may disagree but where would we be if it were reversed?
WE ALL LIVE OUR LIVES THROUGH STORIES. EVERYTHING IS THE
APPLICATION OF A NONLINEAR OR LINEAR ALPHA AND OMEGA ASSEMBLED STORY.
Marketing and Storytelling Defined
Definition A nonlinear marketing storytelling approach 6+ or -3 I's to an alpha and omega assembled story. The I's are invisible individual imbedded interconnected instructional imbalanced indigenous intentioned and involved. The first story we learn is told through our DNA. DM 2006 For more definitions look in this website dictionary. Also read "Arkaim Marketing Wars" when you think you figured it out.
DIRECTION
Definition one goal:
Only one established goal. COSMOLOGY
There are three general cosmologies of form, force, and power
that underlie a way to live our lives. They are monolinear, polylinear,
and nonlinear.
Definition Cosmology:
A COSMOLOGY is a world view or story that
drives and explains the origin and destruction of a people and/or the
universe.
COSMOLOGY: WAYS TO LIVE OUR LIVES
Definition FORM: All that is known, unknown, perceived, and experienced by yourself and others.
FORCE
Definition FORCE:
Common repeating methodology applied as a cognitive structure, system, method,
process. (6+ or -3 and ADDIE)
POWER
IMBALANCE, and TIMING AND DISTANCE
IMBALANCE
Definition IMBALANCE:
Thrown off balance. Not balanced.
TIMING AND DISTANCE TIMING
Definition TIMING:
Right place, right time; right
place, wrong time; wrong place, right time; wrong place, and wrong time. DISTANCE
Definition DISTANCE: Space,
proximity, nearness, gap, span, language, science, mythology, story,
intellect, religion, culture, family, wealth, emotion, fear, reward,
experience, anger, love, age, education
MONOLINEAR POLYLINEAR NONLINEAR
Definition Monolinear:
Only one accepted established world view
of form, force, and power.
Definition Polylinear:
Many separate and competing world views of
form, force, and power.
Definition Nonlinear:
All world views are universalized from
infinite combinations of form, force, and power.
AND
ADDIE
Definition ADDIE:
Developed for US military as linear or polylinear and changed to
nonlinear as a universal methodology by David Morris.
Implementation (I) of (ADDIE) Do It
STORYTELLING
Definition Social Status:
The poor want to attain the social status of the rich but they never
hear or see the story in the same way. They only identify with the
material manifestations. Social status in a consumer society is based on consumption inside of an understood and followed assembled story. Social status in a consumer society cannot be retained without continual consumption. This leads to overextensions and the debt bondage of those who succumb. Social status has been derived from may other human drives without excessive consumption. Our extreme consumption and social status is relatively new for the masses. The idea had great merit but taken to extremes it takes the place of the path to adulthood and our sacrifice for the other. Definition Consumption: Consumption patterns are derived from the story not from previous purchases. Start with the story and then link consumption to the story. No one buys a product or service they buy a story that is then linked to a product or service. Improve the story and the value of the product or service will increase. Definition Belonging: All marketing stories are organized into a triad of form, force, and power. Products and services become a symbol of belonging to a particular story. We are given or find our role within each story. We all want our story to give to us a special role.
Definition Unique Interpretation: Link the story to the simplest marketing action that you believe will attain desired understanding. Maintain the story and reapply any marketing action within the context of a story in 6+ or -3 more different ways. See what others are doing and how you can adapt that to your story and marketing. No one knows if any story in marketing will work until it is tried on a limited bases. Then it can be changed and then implemented. Story followers are always sure what will and will not work. When it does not a reason it given outside of the story. "They do not appreciate what we were trying to do for them." The profits generated with in the confines of the story are made in marketing from what others perceive as waste, unwanted, leftover, surplus, unused, discarded, remaining, spare, extra, vacant, untaken, added, outdated, out of date, obsolete, outmoded, old fashioned, superfluous, trimming, rejected. Always ask
yourself what you want to accomplish by applying form, force, and power
within the confines of the story. Definition Exclusion: Those deemed to be outside of our story are not considered to be human and are unworthy of compassion and access.
APPROACH 6+OR -3 I'S
The above process
from cosmology to direction is
then overlaid with another process the 6+ or -3 I's of marketing and
storytelling. It is
invisible, individual, imbedded, interconnected, instructional,
imbalanced,
indigenous,
intentioned, and involved. I'S
6+ or -3 is called three of three or a triad. 6 of (6+ or -3) 9 of (6+ or -3) 3 of (6+ or -3) or 693
IS
THE
It took me twenty-five years to describe marketing and storytelling as
invisible, individualized, imbedded, interconnected, instructional,
imbalanced, intention, and indigenous. The first time I used this as a means of transferring the concept to students I was amazed. It has change the way the story is told and learned in marketing. I am of course willing to change and add to the I's. They do not even have to remain I's. Life is change. Definition Invisible: If any action is recognized or identified it will be far less effective. Even rejected.Definition Individual: Each person must be allowed to respond in their own personal and unique ways. Individual may be particular. Definition Imbedded: The story is there and told through its many manifestations. The message of belonging and your roll is imbedded.INTERCONNECTED Definition Interconnected: Nonlinear where infinite connections are reinforced and encouraged. Definition Instructional: All stories are told by adults to teach the young how to live their life. Definition Imbalanced: When out of balance change is the most likely. This is not to suggest that change is good for everyone.
Definition Indigenous:
Followers of an alpha and
omega story. Generally identified as the group that began with the story
and were not converted to it. TO AN ALPHA AND OMEGA
Definition alpha and omega:
A story that incorporates both the beginning and end of time.
Ethnic, religious, clann, clan, tribe,
ASSEMBLED STORY.
Completing the Circle and Back to Where We Stated
Again
Marketing and Storytelling Website Assessment Tool
Uncontrollable Groups 4
Determined the exposures and impact of the stories outside the influence of
the story source.
invisible
invisible Group 3 Entry Places For Top 6+ or -3 Story Followers
invisible Group 4 Entry Places For Each Story Outside of Influence
invisible Website Identification Applying CSDADDIE
Keep Going Around and Around. Things Change and You get Smarter.
E_mail me with questions "The differences among people are story definitions and processes." DM |
