MARKETING & STORYTELLING
Marketing Case Stories
6+ or -3 I's.
Marketing & Storytelling Dictionary.
Marketing & Storytelling Cosmology.
STORYTELLING BOOKS E BOOKS PLAY.
MARKETING TEXT ARKAIM
PROFESSOR DAVID MORRIS.
MARKETING STORYTELLING NONLINEAR INTERNET ASSESSMENT.
QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD.
1996 - 2008
MARKETING CASE STORIES
A long time ago and a short time ago. In a place
both near and far away.
Photo of Dr. David Morris
Case Stories are a Big Improvement on Case Studies
Marketing and Storytelling Defined
"A nonlinear storytelling approach applies 6+ or -3 I's to an alpha
and omega assembled story. They are invisible,
individual, imbedded, interconnected, instructional, imbalanced,
indigenous, intentioned, and involved. The first story we learn is told
through our DNA."
Case stories tell a story that gives us both an
understanding and application of business. Current case studies pushed by
institutions such as Harvard have always been an inadequate form of learning.
The reason is that they are linear and can only expand through additional
Case stories developed by Morris are a form of expression applying a nonlinear
storytelling approach. Therefore they can be expand without expanding content.
I just realized how much time I spend with unfair marketing practices in case
stories. I have also realized that I can now share these experiences with you.
Please consider putting in your own case story. I really like the concept of
Case Stories. I believe that I come across at least two examples a day. Many I
forget to write down.
WE ALL LIVE OUR LIVES THROUGH STORIES. EVERYTHING IS THE
APPLICATION OF A NONLINEAR OR LINEAR ALPHA AND OMEGA ASSEMBLED STORY.
"People will not buy from an organization in which
the highest person in the organization they do not like." DM
Take the ideas of the masses (scattered and unsystematic ideas) and
concentrate them (through study turn them into concentrated and systematic
ideas), then go to the masses and propagate and explain these ideas until
the masses embrace them as their own.
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