I am working on this book. I thought I would work on the book while it is on my webpage. This will give you a reason to return. If you wish to make suggestions e-mail me.

Beginning of the Story

QUESTION: What is the power that those in marketing strive to possess?

ANSWER: The power to influence the consumer class.

QUESTION: What is meant by influence the consumer class?

ANSWER: To take or not take an action.

QUESTION: Does an action or non-action have to be related to a purchase?

ANSWER: Marketing has never been used to sell a product or service.

QUESTION: What do you mean?

ANSWER: The consumer class does not buy products, they buy stories.

QUESTION: Are you saying that marketing is just the selling of a story?

ANSWER: Products and services come and go.

QUESTION: What then stays?

ANSWER: A story and our role within that story.

QUESTION: Why do we purchase a product or service?

ANSWER: We want something that the story can provide.

Story Status

QUESTION: What do we want?

ANSWER: We want to increase our story status or social status.

QUESTION: Are you suggesting that the product or service is only relevant in that it is thought to deliver improved story status?

ANSWER: The only value of any product or service is story status.

QUESTION: What is story status?

ANSWER: The desire to be a member of the story elite.

QUESTION: Who are the story elite?

ANSWER: Those that are able to design and move the resources of the consumer class.

QUESTION: What about people that acquire societal resources through illegal means?

ANSWER: The products and services that the story elite control are protected by the state. Illegal becomes legal.

QUESTION: Are you suggesting that everyone wants to be a member of the story elite?

ANSWER: This is eternal.
Be aware that this means their own story elite.
If they are from another story it would be rare for them to break into another stories story elite.
The appearance of membership may be there but it is rare.

QUESTION: Do humans ever wish to decline in story status?

ANSWER: No. Only as a strategy to assure survival.

QUESTION: How does marketing link the consumer class with story status?

ANSWER: Through stories that are told that they believe will change their story status.

QUESTION: Will the consumer class purchase any product or service that is not linked to a perceived rise in our story status?

ANSWER: All our consumption is driven by story status identified through a story.
I believe this to be true even when it is for survival.

Three Consumer Classes

QUESTION: How many story groups are there?

ANSWER: For me three.

QUESTION: Who are they?

ANSWER: 1.Those in the story elite.
2. Those stories not in the story elite. The obviously exploited.
3. Those stories that are used as temporary allies to retain power for the story elite. This is only temporary.

QUESTION: Are you suggesting that if we are not a member of the story elite that we are members of the same story class?

ANSWER: In general. If it is understood as outside story holders.
The difference in the three story classes is the belief that consumption can change story class.

QUESTION: Does the story elite identify consumption with acceptance and position in their story?

ANSWER: Of course.
The Story elite creates and controls consumption to exploit other story holders.
They identify different forms of story benefits than those outside the elite.

QUESTION: Why does the two consumer class believe so easily that consumption is related to story status?

ANSWER: It is part of the human condition. It is driven by the young.

QUESTION: Are you saying that there is no difference between those in the two outside consumer class that make ten thousand dollars a year and those who make 250 thousand a year?

ANSWER: They are the same in the eyes of the story elite.

QUESTION: How can they be the same consumer class?

ANSWER: Because they all link social status with consumption.

QUESTION: Is this new concept in the world?

ANSWER: The material has always been linked to social status by the consumer class.

QUESTION: Would you identify the poor, serfs, and peasants of the past as examples of the consumer class?

ANSWER: The consumption of the consumer class has always been controlled by the story elite.

QUESTION: Do the story elite and the consumer class purchase the same products and services?

ANSWER: The consumer class will purchase based on story status. The story elite on value, power, and utility.

QUESTION: What is the difference in their consumption habits?

ANSWER: The story elite do not have to show status through consumption.

QUESTION: Is mass marketing directed at story elite?

ANSWER: Mass marketing focuses on the two consumer class.

Story Elite Consumer Class

QUESTION: How do the story elite direct the marketing of products and services to the consumer class?

ANSWER: With invisible marketing.

QUESTION: Can those in the consumer class identify this form of invisible marketing?

ANSWER: Rarely.

QUESTION: Do the members of the consumer class believe that mass marketing works?

ANSWER: Very few of us would believe that we can be influenced by what we believe to be mass marketing.

QUESTION: Can an individual reject the pressure of mass marketing?

ANSWER: It is very difficult.

QUESTION: Are you saying that mass marketing to the consumer class works but we do not realize the impact?

ANSWER: The real mass marketing is unseen by the consumer class.

QUESTION: Why is the marketing unseen?

ANSWER: The real marketing is embedded in the messages that are between the advertisements.

QUESTION: Are you suggestion that the experiences and messages that we deemed to be outside of marketing are actually the real marketing?

ANSWER: We think of these messages as objective and therefore truthful.

QUESTION: Why?

ANSWER: We are led to believe that the marketing story occurs separate from the rest of the stories we hear and see.

QUESTION: Are you suggestion that the entire message system of society supports the consumer society?

ANSWER: Think of a society that is created to reinforce the power of a dictator like Stalin.
Would you suggest in this instance that everything supported Stalin?

QUESTION: What aspect of Russian society that Stalin controlled would be separate from his purposes?

ANSWER: If you can think of one e-mail me.

QUESTION: Did Russia under Stalin have a story elite and consumer class?

ANSWER: Yes.

QUESTION: Are you suggesting that a dictator like Stalin and the control of the consumer class are the same?

ANSWER: They have the same purpose and may or may not apply overlapping methods.

QUESTION: Did those in the story elite and consumer class in Russia support Stalin?

ANSWER: Yes.

QUESTION: Why?

ANSWER: Stalin controlled the marketing and resources?
With obvious life and death power.

QUESTION: Are you suggesting that all marketing represents life and death power?

ANSWER: If it is understood as death to potential.

QUESTION: What does this accomplish?

ANSWER: The story elite and the consumer class propose that all is improving and wonderful.

QUESTION: What was the difference?

ANSWER: Stalin killed both the story elite and the consumer class with the same enthusiasm.

QUESTION: Why?

ANSWER: He felt no obligation for others.
Only one person in the story elite. Stalin
Marketing was a means to personal and individual power.
Perhaps a psychopath?

The Consumer Class

QUESTION: Where does the greatest pressure to consume begin in society?

ANSWER: In public school.

QUESTION: How?

ANSWER: Children brutalize fellow children for not having brand name products.

QUESTION: What is the impact of this experience on the young?

ANSWER: To avoid the attacks the child will do anything to have the correct brands.

QUESTION: Will parents help their children avoid this pain?

ANSWER: Absolutely. For their whole life.

QUESTION: Can parents and children stand against this pressure of mass consumption?

ANSWER: Less each year.

QUESTION: Is this new to our generation?

ANSWER: Public education put the children of the masses together.

QUESTION: What is the purpose of a public education?

ANSWER: In the USA to create a consumer class.

QUESTION: How can this be possible?

ANSWER: All education is to prepare people to take their place in the society.

QUESTION: Do those with social status have a different education than the consumer class?

ANSWER: Far different.

QUESTION: Why?

ANSWER: They must be prepared to take their position in the story elite.

QUESTION: Do the experiences in public school stay with the consumer class for a life time?

ANSWER: Those in the consumer class continue to be punished or excluded through out their lives.

QUESTION: What types of punishments?

ANSWER: Ridicule, laughter, and scorn.

QUESTION: Are you saying that the dynamics of public school continue?

ANSWER: We try to avoid those people who caused us pain and help our children to not face the same punishments.

QUESTION: What are we told will help us to do this?

ANSWER: Participation in a story linked to consumption.

QUESTION: What do you mean that an individual wants to participate in a story?

ANSWER: The individual believes that they will benefit from following a story.

QUESTION: Why do we follow a particular form of consumer marketing that is linked to a story?

ANSWER: People believe that the selection and participation in this story will be to their benefit.

QUESTION: Why do we believe that we will benefit?

ANSWER: We are promised.

QUESTION: What types of social benefits do we strive to attain?

ANSWER: Material social status. Legal social status. Spiritual social status. Wisdom social status. Social status. Physical social status.

Material Social Status

QUESTION: What is material social status?

ANSWER: Access to available societal resources.

QUESTION: Do the story elite determine the criteria of which available societal resources are distributed?

ANSWER: There is a difference between those who consume and those that have the greatest economic benefit from that consumption.

QUESTION: Do those who consume receive an economic benefit?

ANSWER: Many in marketing propose that if individuals do not think benefits are derived from their consumption patterns they will make other choices.

QUESTION: Is this true?

ANSWER: Choices are derived through stories not products.

QUESTION: Can forms of consumption that are linked to a marketing story be forced against the desires of a consumer class?

ANSWER: Power is always the control of consumption through stories.

QUESTION: For example?

ANSWER: In countries like North Korea access to consumption is different for those in military and political power.

QUESTION: Are there any forms of consumption that are outside the control of those in power?

ANSWER: All forms of consumption represent power.

QUESTION: Are there forms of consumption that are outside of those in power?

ANSWER: Yes but this is usually outside of the law.

QUESTION: Are you suggesting that forms of consumption outside the law are out of the control of those in power?

ANSWER: Not always but often.

QUESTION: Would you call it propaganda of what is determined to be acceptable and unacceptable?

ANSWER: If propaganda is the protection of a story.

QUESTION: Is this true in all nations?

ANSWER: I cannot think of a country where consumption is not differentiated through stories.

QUESTION: Who receives the greatest economic benefit from consumption?

ANSWER: Those who are participants in the creation and access of a story linked to consumption.

QUESTION: Do these people have a name?

ANSWER: The story elite.

QUESTION: What is meant by creation of a story linked to consumption?

ANSWER: The production or distribution of products and services that are linked to a story.

QUESTION: What is the production of products and services?

ANSWER: Control of manufacturing.

QUESTION: What determines access to manufacturing?

ANSWER: Adherence to a story.

QUESTION: What is meant by distribution of products and services?

ANSWER: A story that controls access to a market.

QUESTION: How does a story determine access to markets?

ANSWER: Stories justify the actions and non-actions of the story elite.

QUESTION: Is it more difficult to create manufacturing or access stories?

ANSWER: Markets are created through access to consumption.

QUESTION: Does production have anything to do with access to markets?

ANSWER: Access to markets and access to consumers are different.

QUESTION: For example?

ANSWER: Deng Lijun a famous Chinese singer from Taiwan was denied access to the markets in the Peoples Republic of China.

QUESTION: Who is Deng Lijun?

ANSWER: A more famous singer than Elvis.

QUESTION: What happened when access to her music was denied in China?

ANSWER: Individuals smuggled in her music in violation of the law.

QUESTION: Are you suggesting that the individual has little control over their consumption?

ANSWER: There are real punishments for individuals who violate laws restricting consumption.

QUESTION: Is this true in the United States?

ANSWER: Any manufacturing or consumption that is illegal in the United States that is legal in another country could be deemed a restriction.

QUESTION: Are you suggesting that all manufacturing and access to markets should be unrestricted?

ANSWER: This is what the free trade advocates profess.

QUESTION: Will free trade ever exist?

ANSWER: Only if the story elite can benefit.

QUESTION: Is consumption in the United States controlled through stories?

ANSWER: In the USA we have the ability to respond to stories that support different forms of the same consumption patterns.

QUESTION: For example?

ANSWER: We can choose between many forms of the same automobile.

QUESTION: Are you suggesting that this form of consumption represents selling the same products in varied forms?

ANSWER: Most products sold in the United States are only differentiated through branding.

QUESTION: Why do we choose to pay more or less for the exact same product?

ANSWER: We just do not know or care about the particular product. The story sells.

QUESTION: If American consumers knew this to be true would consumption patterns change?

ANSWER: Our choice of gasoline has little to do with a difference in the product.

QUESTION: Prove it?

ANSWER: The state and federal government control the composition of the branded commodity called gasoline.

QUESTION: What is a branded commodity?

ANSWER: The selling of the same product or service with a different brand name.

QUESTION: Are branded commodities common?

ANSWER: It is difficult to find a brand that is not a commodity in the USA.

QUESTION: Are there any branded products or services in the USA that are not commodities?

ANSWER: Perhaps there are a few obscure artisans that produce a unique product or service.

QUESTION: Are you suggesting that even the efforts of artisans in the USA are just branded commodities?

ANSWER: The so-called artists that are making money because they accommodate the stories that are reinforced by the story elite.

QUESTION: Are the social elite and the story elite the same?

ANSWER: The story elite influences the social elite and their consumption patterns within the arts.

QUESTION: Would you suggest that the current form of American marketing advocated by academics and practitioners are also a branded commodity?

ANSWER: Marketing academics use textbooks that represent the exact same form of marketing. Marketing practitioners embrace the exact same form of marketing.

QUESTION: What makes marketing a branded commodity?

ANSWER: The word story is not mentioned.

QUESTION: How do the marketing academics embrace the same form of marketing?

ANSWER: They use a form of marketing that has no link to wealth creation.

QUESTION: If this form of marketing does not work why continue?

ANSWER: Academic marketing supports the story elite.

QUESTION: How do marketing practitioners embrace the same form of marketing?

ANSWER: They use the same marketing methods and constructs to attempt to identify wealth creation.

QUESTION: If this works what is wrong?

ANSWER: It does not work.

QUESTION: Does anyone know it does not work?

ANSWER: The story elite.

Legal Social Status

QUESTION: What is legal social status?

ANSWER: Wealth that is created by controlling consumption through the rules, regulations, moirés, and laws of any society.

QUESTION: How does this happen?

ANSWER: Marketing and the form of consumption it takes are understood as a road map of how to live life within a larger societal framework.

QUESTION: Do different forms of marketing consumption require unique legal configurations?

ANSWER: Behaviors that are condoned in one society may have severe consequences in another.

QUESTION: For example?

ANSWER: In Saudi Arabia you can loose a hand for stealing.

QUESTION: Is it bad to loose a hand for stealing in Saudi Arabia?

ANSWER: The loss of a hand is part of their formation of consumption patterns and is not viewed as an unfair punishment.

QUESTION: How is stealing related to marketing consumption?

ANSWER: Those who steal violate societal consumption patterns. Punishment follows those norms.

QUESTION: Should we try to change the legal practice of cutting off a hand because it does not agree with our societies consumption patterns?

ANSWER: As humans we are always trying to change aspects of another society that is in conflict with our own.

QUESTION: What would be the criteria that those in marketing apply to any societal consumption formation?

ANSWER: Current actions within a society are maintained or changed to enhance the story elite of that society.

QUESTION: What if those who hold a position of power are not willing to accept another form of marketing and consumption?

ANSWER: It comes down to holding or losing power.

QUESTION: When a different form of marketing is brought into a society will the fabric of that society change?

ANSWER: Each society creates and maintains different forms of marketing and consumption that are thought to be reflections of the fabric of their society.

QUESTION: What is the fabric of a society derived from?

ANSWER: Accepted stories linked to consumption.

QUESTION: How many stories in the world control consumption?

ANSWER: Six plus or minus three stories.

QUESTION: Prove it?

ANSWER: The Bible, the Torah, the Koran, Romance of Three Kingdoms, Mahabharata, Cinderella, Myths of the Hero

QUESTION: Is this why many in the world are resisting the form of marketing that they view as American?

ANSWER: The USA is a worldwide crusader for a particular manifestation of marketing and consumption is derived from personal greed.

QUESTION: Does that form of marketing have a name?

ANSWER: Free trade.

QUESTION: Are you suggesting that the personal greed philosophy of free trade is bad?

ANSWER: I would suggest that other competing world philosophies are not derived from personal greed.

QUESTION: Name one?

ANSWER: Christianity.

QUESTION: How does the USA apply the law to enhance our free trade personal greed marketing crusade?

ANSWER: For the story elite of any nation to borrow money and participate in the World Trade Organization that nation must implement a specially designated legal system.

QUESTION: What is so important about these legal accommodations?

ANSWER: The legal system of that nation can now support our free trade manifestation of marketing consumption.

QUESTION: Does the legal system of a government drive the economic system?

ANSWER: Sometimes.

QUESTION: What if the story elite that controls the marketing consumption refuse to comply with our free trade form?

ANSWER: Because of the legal changes the story elite who do not comply are presented with the real threat of sanctions, economic collapse, and regime change.

QUESTION: Who receives the blame for noncompliance?

ANSWER: The story elite leadership who has chosen not to follow the new laws of free trade and have squandered the resources of their nation are accused of personal enrichment.

QUESTION: Do those in positions of the story elite actually squander wealth?

ANSWER: It is part of our condition as humans to squander wealth.

QUESTION: Is it possible to overcome this temptation?

ANSWER: It is usually easier for those who do not have wealth to face this temptation.

QUESTION: What happens if the story elite complies with our form of marketing consumption?

ANSWER: Another group within the country will be designated responsible for the disruption and punished.

QUESTION: Does the changing of laws to support a different form of marketing consumption work?

ANSWER: As long as those in the story elite can see themselves as benefiting.

Spiritual Social Status

QUESTION: What is spiritual social status?

ANSWER: Rewards derived from the metaphysical.

QUESTION: What is the metaphysical?

ANSWER: It is a fancy name for religion.

QUESTION: Are there forms of marketing that are derived from the metaphysical?

ANSWER: Past and current history shows that human consumption can be directed and controlled through the metaphysical.

QUESTION: Is the rise of the secular state connected with the change to a new form of marketing consumption?

ANSWER: When a metaphysical formation of marketing stands against the secular form of free trade marketing the solution is to encourage a secular state.

QUESTION: Has the attempt to secularize the world worked?

ANSWER: It may be a noble calling but support is shifting back to metaphysical power.

QUESTION: Why do those in the metaphysical resist other forms of consumption?

ANSWER: They do not want to give up their beliefs.

QUESTION: How many people in the world influence the metaphysical?

ANSWER: Six plus or minus three people in the world.

QUESTION: This is impossible?

ANSWER: The Pope and the Dalai Lama come to mind.

QUESTION: Can the metaphysical and the free trade forms of marketing live together?

ANSWER: It is difficult.

QUESTION: Why?

ANSWER: Philosophical differences.

Wisdom Social Status

QUESTION: What is wisdom social status?

ANSWER: Wealth that is derived from understanding beyond the controlled framework of a society.

QUESTION: Is this rare?

ANSWER: The most rare of all forms of wealth.

QUESTION: Is this form of wealth valued?

ANSWER: By only a few.

QUESTION: How many?

ANSWER: Six plus or minus three people in the world.

QUESTION: Why is this form of wealth not valued?

ANSWER: It is a threat to the story elite.

QUESTION: Do all societies fear those with this form of wealth?

ANSWER: Forever.

QUESTION: Can those with this form of social status prosper?

ANSWER: If by prosper you mean avoid excessive punishment.

QUESTION: Who are they?

ANSWER: Wisdom social status can be manifested with those that express and generally share, those who share with a few, and those that do not share.

QUESTION: What do you mean by generally share?

ANSWER: They want to share their wisdom with all people.

QUESTION: Why do those with wisdom want to generally share?

ANSWER: They think that what they have found will be embraced without resistance.

QUESTION: Why share with only a few?

ANSWER: If those with wisdom social status share with the story elite they may be rewarded.

QUESTION: Do those with wisdom social status share with the story elite outside of their own society?

ANSWER: All the time.

QUESTION: Why?

ANSWER: They are often rejected and feared by their own story elite.

QUESTION: Why do people with wisdom social status choose not to share?

ANSWER: They see and understand the danger.

QUESTION: What form of marketing does the story elite embrace in their own decision making?

ANSWER: Different forms.

QUESTION: What is meant by different forms of marketing?

ANSWER: Forms of marketing that are only known to a few.

QUESTION: Why would the story elite want to know and use all forms of marketing?

ANSWER: To maintain power.

QUESTION: If the story elite knows and uses these forms of marketing what is the problem?

ANSWER: They keep this knowledge under their control.

QUESTION: Are you suggesting that all others outside of the story elite are exposed to a form of marketing that has no value?

ANSWER: The masses in the history of the world have never been taught what it is to rule.

QUESTION: If someone comes up with an understanding of marketing that is not a member of the story elite what happens?

ANSWER: Many things.

QUESTION: For example?

ANSWER: The biggest challenge is that masses or competing story elite must be kept from other forms of marketing practice and thought.

QUESTION: Why?

ANSWER: If a form of marketing represents power to an elite group it may not be human nature to share that understanding.

QUESTION: How is it possible to convince competing story elite and the masses that a particular form of unsuccessful marketing should be followed?

ANSWER: There is a difference in what is said, taught, and known.

QUESTION: Is it difficult to convince members of the competitive story elite that an unsuccessful form of marketing should be followed?

ANSWER: We attempt to separate the competitive story elite from access to those with real wisdom.

QUESTION: How is this achieved?

ANSWER: The so-called intellectual functionaries without wisdom are sent to share their limiting worldviews.

QUESTION: Does this work?

ANSWER: Not without conflict.

QUESTION: What about the training in American Universities the future competitive story elite form other nations to follow our particular understanding of marketing that is given to the masses.

ANSWER: When they return home they have difficulty adjusting without access to those with wisdom from their own society.

QUESTION: Are you suggesting that the story elite does not have to do or say anything to support an unsuccessful understandings of marketing?

ANSWER: The mass will do it for them.

QUESTION: Why?

ANSWER: This is linked to the philosophical foundations of their mass education.

QUESTION: What does this mass education teach them?

ANSWER: You rise in social class through personal consumption.

QUESTION: What happens if a new idea about marketing begins to take hold?

ANSWER: The mass with their linear, mass, individual, specialist education will never understand or benefit.

QUESTION: Why not?

ANSWER: They have no philosophical framework from which different understanding of marketing can be implemented or even understood.

QUESTION: Why not?

ANSWER: Their entire world of marketing is linear.

QUESTION: What do you mean their entire world?

ANSWER: In economics this is called the structure of society.

QUESTION: Are you suggesting that the structure of a society and marketing can be imposed?

ANSWER: Yes of course.

QUESTION: What do you mean by linear?

ANSWER: Understanding and actions are formed into a controlled sequence.

QUESTION: For example.

ANSWER: Public education.

QUESTION: How is public education linear?

ANSWER: There are no questions just answers to be followed.

QUESTION: How many in public education have wisdom?

ANSWER: Six plus or minus three people in the world.

QUESTION: Why is the linear form of marketing embraced and others rejected by the story elite?

ANSWER: To enhance the story elite.

QUESTION: Is this a conspiracy?

ANSWER: Think of it as an obligation to enhance harmony.

QUESTION: Does this linear form of marketing have a name?

ANSWER: Causal marketing or cause and effect.

QUESTION: Was causal marketing created to aid the story elite?

ANSWER: Causal marketing proposes to give the masses depth without breath.

QUESTION: Why is depth of knowledge insufficient to gain and respond to wisdom?

ANSWER: Wisdom is derived from multiple combinations of depth and breath.

QUESTION: Is there a name for both depth and breath of knowledge?

ANSWER: Renaissance person, multi-skilled, and nonlinear.

QUESTION: How do those in the story elite maintain power over the masses through specialization?

ANSWER: The specialist has no power outside of the social forms in which they have been created.

QUESTION: Do specialists understand that power is derived from the larger social forms of the society?

ANSWER: A few know but most do not.

QUESTION: What about those that have chosen not to specialize?

ANSWER: If they are outside the story elite they are without the support of the dominant linear mass society.

QUESTION: What if they are members of the story elite?

ANSWER: They can and do many different things in their lives that are not open to the specialist’s from the lower social classes.

QUESTION: Are you suggesting that the medical doctor who specializes is still part of the dependant mass social class?

ANSWER: The doctors ability to create wealth is controlled and can be revoked.

QUESTION: What is wrong with the controlling and revocation of medical doctors license to practice?

ANSWER: They must perform and practice within strict linear confines.

QUESTION: Are these confines there to protect the patient from harm?

ANSWER: I wish it were that noble.

QUESTION: Why are doctors so controlled?

ANSWER: To protect and reinforce a linear story.

QUESTION: What is the story that must be protected?

ANSWER: Linear cause and effect derived medicine is the way to truth.

QUESTION: Has this helped medicine?

ANSWER: It is now destroying medicine and the doctors.

QUESTION: How?

ANSWER: Linear cause and effect implies that an action that is taken will be successful.

QUESTION: What is wrong with this approach?

ANSWER: No action is successful with all people at all times.

QUESTION: So what has happened to doctors?

ANSWER: Excessive testing to avoid law suits for failed actions.

QUESTION: What is wrong with this testing?

ANSWER: It has corrupted and paralyzed doctors.

QUESTION: How has it corrupted doctors?

ANSWER: Doctors are able to add to the cost of patient care and increase their income.

QUESTION: How have doctors been paralyzed?

ANSWER: Nothing is done or said that is not sanctioned by the government, drug, and insurance companies.

QUESTION: How does this relate to marketing?

ANSWER: Medical care is a business to extract wealth from the masses.

QUESTION: What about the story elite?

ANSWER: Their access to medical care and treatment are more flexible and allows them to seek treatment anywhere in the world.

QUESTION: Why is this not available to me?

ANSWER: My medical insurance is restricted to certain doctors, treatment options, and geographic areas.

QUESTION: Does the story elite have the same restrictions in doctors, treatment options, and geography?

ANSWER: No.

QUESTION: So is it money and wealth that give the story elite better medical care?

ANSWER: It is shared information and their ability to act on that information.

QUESTION: Are you suggesting that money and wealth do not determine access?

ANSWER: It is the myth.

QUESTION: Who do the story elite turn to for medical care?

ANSWER: Those with wisdom.

QUESTION: What percent of the medical community have this wisdom?

ANSWER: About six plus or minus three people in the world.

Military Social Status

QUESTION: What is military social status?

ANSWER: The protection of the story elite from internal and external harm.

QUESTION: What is the secular form of marketing consumption called?

ANSWER: Linear causal marketing.

QUESTION: What is causal?

ANSWER: For every effect there is an identifiable and predictable linear cause.

QUESTION: What is meant by identifiable?

ANSWER: From a causal marketing perspective a phenomenon may be reduced to a hypothesis.

QUESTION: What is a hypothesis?

ANSWER: The search for one or more unique variables that can predict an action.

QUESTION: What is a variable?

ANSWER: We can think of variables as a reason (s) for an action.

QUESTION: Do all forms of marketing research for reason (s) to explain their actions?

ANSWER: As humans the reason (s) that we choose to explain actions designate the way in which we live our lives.

QUESTION: What is predictable?

ANSWER: In linear cause and effect causal marketing if an action can be understood then future actions can be predicted.

QUESTION: Do all forms of consumption attempt to predict future actions?

ANSWER: Many forms of consumption understand prediction of future actions as beyond human capacity or interest.

QUESTION: How does causal marketing justify their predictions?

ANSWER: Actions that can be linked to a number are understood to be truth.

QUESTION: Why the justification of linear cause and effect through numbers?

ANSWER: Numbers are used in causal marketing to demonstrate that there is a linear cause and effect relationship.

QUESTION: Are there different methods of expressing numbers?

ANSWER: The expressions of numbers may be represented through statistics and pure math.

QUESTION: What are statistical representations of numbers?

ANSWER: Numbers that represent a probability that the linear cause and effect relationship may be predicted.

QUESTION: What do you mean a probability of prediction?

ANSWER: For example, an action is believed to be predictable in 95 out of 100 cases. This approach to linear cause and effect dominates the social sciences.

QUESTION: Is business and marketing considered a social science?

ANSWER: Yes.

QUESTION: What is a pure mathematical representation?

ANSWER: Cause and effect must predict mathematically 100 times out of 100.

QUESTION: Would the application of pure math to linear cause and effect then identify truth?

ANSWER: Never, because all human actions are always within a context.

QUESTION: Are you suggesting that there are no forms of human behavior that are not contextual?

ANSWER: Science as a form of truth is constantly changing their previous linear cause and effect mathematical assumptions and deeming the previous incorrect.

QUESTION: If this is true why do we believe that current mathematical linear cause and effect findings are now correct?

ANSWER: The concept of science as truth is part of our form of consumption.

QUESTION: What is the role of the form of consumption called social science or science?

ANSWER: To influence behavior and create wealth for the story elite.

QUESTION: How can you suggest that the causal form of consumption has not been successful in creating wealth?

ANSWER: The linking of wealth creation with a causal form of consumption is to justify an action to be free of the imbedded biases present in all other forms of consumption.

QUESTION: Are you suggesting that causal marketing has embedded biases?

ANSWER: The actual application of mathematically derived linear cause and effect forms of marketing do not actually create wealth.

QUESTION: Why do we embrace a causal form of marketing if it does not influence consumption?

ANSWER: To create an appearance of fairness.

QUESTION: Are you suggesting that causal marketing has more to do with a justification for actions than truth?

ANSWER: All forms of marketing consumption must create justifications to support their particular interests and story.

QUESTION: Would you suggest that the current causal approach to marketing is followed to embraced a form of science?

ANSWER: In every aspect those who dominate causal marketing in the USA are attempting to link with their understanding of science.

QUESTION: Do causal marketing academics and practitioners think of themselves as following an approach that has no identifiable results?

ANSWER: The causal marketing followers believe themselves to be purveyors of truth.

QUESTION: Are you suggesting that the current causal approach to marketing is ineffective?

ANSWER: If what you mean by effective is that beneficiaries are rewarded and detractors punished.

QUESTION: Who are the beneficiaries of causal marketing?

ANSWER: Those who profess causal marketing claim that it is the consumer.

QUESTION: Does the point of view that the consumer benefits have followers?

ANSWER: Many.

QUESTION: Who are the followers?

ANSWER: The poor, low-levels of corporate America, and almost all of the American academic community that supplies this workforce.

QUESTION: Why was causal marketing created for the poor and low-levels of corporate America?

ANSWER: It is an attempt to bring order and structure to the masses.

QUESTION: How does it work?

ANSWER: If you are not successful it is your fault.

QUESTION: Are you saying that success is kept from the masses?

ANSWER: Success is linked to consumption that adds little value and extracts the greatest percentage of wealth.

Chapter 2 TARA

Wealth Distribution

QUESTION: How is wealth distributed?

ANSWER: Through stories. We find our place in the story both supportive and beneficial.

QUESTION: Can a position that has great value to one story have little or no value in another story?

ANSWER: Professors in Soviet Russia, China, India, and the USA are perceived and rewarded far differently.

QUESTION: How do the marketing storytellers distribute wealth?

ANSWER: Wealth is given to those who perpetuate and support a story. Wealth is withheld from those who adhere to different stories.

QUESTION: Does corporate America require a different educational experience for those who are to assume leadership positions?

ANSWER: The type of thinking that is required by the corporate elite is not the same as that imposed on the organization.

QUESTION: Are you suggesting that the elite of corporate America have imposed a causal marketing structure on their organization that is different than their own understanding of marketing?

ANSWER: Any corporate leader that applies the causal approach to consumption for there own thinking is doomed.

QUESTION: Can you give an example of a corporate leader that embraced causal marketing?

ANSWER: Enron and Arthur Anderson’s leaders stand out.

QUESTION: Why do you believe that the leadership of Enron and Arthur Anderson embraced causal marketing?

ANSWER: They personalized the causal model and could no longer differentiate their thinking and actions from that of the masses.

QUESTION: What about other corporations?

ANSWER: You will be able to figure it out yourself after reading this book.

QUESTION: Why do you call the academics in USA low-level corporate suppliers?

ANSWER: Our role is to reinforce and select out those who do not follow the causal model to enter the low level jobs of corporate America.

QUESTION: What about the top business schools?

ANSWER: Their job is to convince other institutions to embrace the causal approach to marketing.

QUESTION: Do top business schools expose their students to a more effective form of marketing?

ANSWER: No, but they understand that the causal approach is ineffective in preparation for leadership positions.

QUESTION: What do they do different with the elite students that the low-level academic suppliers do not do?

ANSWER: The elite follow a mental discipline approach.

QUESTION: What is mental discipline?

ANSWER: It is a theory of learning that proposes that the learner is presented with rigorous learning experiences.

These experiences transfer to life and the student is then capable of tackling difficult tasks.

The belief is that future actions cannot be predicted and preparation is derived from an education that enforces hard work.

QUESTION: Is the mental discipline approach effective in preparing the Ivy League students in leading the causal corporation?

ANSWER: The mental discipline approach has failed to prepare the elite students for positions at the top of the causal corporations.

QUESTION: Why?

ANSWER: It will be revealed.

QUESTION: Is the causal or mental discipline approaches embraced in the military academies?

ANSWER: The military academies are far different than the causal and elite business schools.

Failure

QUESTION: What is the approach to failure in the causal business programs?

ANSWER: We must identify and eliminate those who cannot excel in a causal environment.

QUESTION: What about failure within a particular course or program of study for the elite business programs?

ANSWER: Students are not allowed to fail.

QUESTION: Why not?

ANSWER: If students were allowed to fail the admissions criteria of the institution could be challenged.

QUESTION: What about failure in the military academies?

ANSWER: For several years emotional failure was the undisputed standard.

QUESTION: Does this continue?

ANSWER: Yes but they are working very hard now to accommodate female cadets.

QUESTION: Are you suggesting that females are more emotional than males?

ANSWER: The military academies have had a male criteria for the expression of emotion which has now been challenged as selective.

Teaching Methods

QUESTION: What about the teaching methods in causal marketing?

ANSWER: Tell them and reward with answers that test recall.

QUESTION: What is the method in the Ivy League?

ANSWER: The case approach of the elite business programs emphasizes the ability of a student to support and argue a useless proposition.

QUESTION: What about the student gaining particular knowledge about marketing derived from the case approach?

ANSWER: Remember that the particular knowledge gained in causal marketing is irrelevant when following mental discipline.

QUESTION: Do those at the Ivy League realize that what they are teaching has little to no value connected to an understanding of marketing?

ANSWER: From their educational perspective it is not possible that any particular form of marketing has value.

QUESTION: Why do those in the Ivy League reinforce and support the causal approach to marketing for other institutions?

ANSWER: We supply the workforce and they supply the elite.

QUESTION: Is the case approach within the Ivy League effective?

ANSWER: It is a huge failure.

QUESTION: What about the military academies and there methods of teaching?

ANSWER: The current focus within the classroom in the military academies has been an absolute disaster.

QUESTION: Does the military leadership realize the failure?

ANSWER: Absolutely, the recent 2003 Air Force Academy scandal has revealed this to the military leadership.

QUESTION: Does the leadership of the military have any idea how to change the current calamity?

ANSWER: Much more than the Ivy League.

QUESTION: Do the academic purveyors of causal marketing have any idea of their role as low level corporate suppliers?

ANSWER: To assure compliance current marketing professors are selected and screened in marketing doctorial programs.

QUESTION: How does causal marketing assure that all marketing doctoral programs followed their model of consumption?

ANSWER: Followers of causal marketing developed national marketing accreditation standards which force causal compliance.

QUESTION: Are these compliance standards successful?

ANSWER: Anyone who could not or would not comply was devalued and viewed as a road-block to accreditation.

QUESTION: How is this accomplished?

ANSWER: Publishing in causal marketing journals is limited only to their perspective and criteria.

QUESTION: Will a causal marketing journal allow another approach to marketing to be published?

ANSWER: No.

QUESTION: Why not?

ANSWER: This is all they know and where their current rewards are derived.

QUESTION: Why propose an alternative to current causal marketing for the low level corporate workforce?

ANSWER: The answer for me is individual, ethnic, and universal.

Individual

QUESTION: How is it individual?

ANSWER: As an individual marketing professor I have felt the wrath and sting of searching for alternatives not followed by causal marketing.

Although I am a professor of marketing my academic background is from outside of academic marketing and business education.

I was not socialized by causal marketing professors but from what may be termed a liberal arts approach.

My academic socialization required much broader skill sets and approaches that I attempted to bring to causal marketing.

I then chose to explore and develop my own understandings of marketing.

I came to understand causal marketing as destructive because it made their followers powerless.

Ethnic

QUESTION: How is it ethnic?

ANSWER: My background is Irish and English.

I learned and was taught through family, culture, and religion with stories, poetry, and myths while facing an American education system that was causal, separating, and hierarchical.

I saw myself and other Irish Americans left out of the societal rewards and punished for a different way of understanding.

I chose to figure out what was happening and why were the Irish suffering.

QUESTION: Is this only an Irish issue?

ANSWER: For me understanding begins through the ethnic.

Universal

QUESTION: What about the universal?

ANSWER: When we transcend the ethnic to the universal we can see that we are not alone.

I do not see this now as an Irish issue but of human preservation.

At the universal level actions become less individual and ethnic.

QUESTION: What do you mean by human preservation?

ANSWER: Learning from the many forms of consumption created by humanity can benefit us all.

QUESTION: Why don’t the followers of other forms of marketing consumption just embrace the causal approach?

ANSWER: To do so comes with a loss of cultural identity and story.

QUESTION: Do those who have been trained and rewarded with low level corporate positions understand their vulnerability?

ANSWER: When the job ends they are alone.

QUESTION: What do you mean they are alone?

ANSWER: The followers of causal marketing are led to believe that job loss is their fault.

QUESTION: How?

ANSWER: They no longer have the specific education that is required.

Their skills are outdated.

The survival of the corporation comes first.

Their job is now to be outsourced.

They are now obsolete.

QUESTION: Why does causal marketing marginalize other forms of marketing?

ANSWER: All selected forms of consumption reflect the identity of the followers story.

QUESTION: Will the causal approach bring about a more equitable distribution of wealth for the masses?

ANSWER: The causal approach is exclusive.

QUESTION: What do mean the causal approach is exclusive?

ANSWER: Followers become replaceable and separate parts of the low level corporate machine.

QUESTION: Is the causal approach inclusive?

ANSWER: Of course not.

QUESTION: What do you mean by separate parts?

ANSWER: “Division of labor creates wealth”, Adam Smith 1776.
“Divide and conquer”.

QUESTION: Can the causal approach be identified with any group?

ANSWER: It is the creation of a secular form of consumption to incorporate the masses.

QUESTION: Do you mean that a separate group controls the prevailing form of causal marketing?

ANSWER: Yes, the causal followers are controlled through the linear.

QUESTION: What happens to the masses that cannot adjust to the linear causal approach?

ANSWER: There lives are difficult to understand and value outside of the causal context.

Linear

QUESTION: How do you define linear?

ANSWER: The idea that life