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HOME PAGE. MARKETING & STORYTELLING NONLINEAR INTERNET ASSESSMENT. OTHER. WEB RELEASES. QUESTIONS AND ANSWERS TO AND FROM THE MARKETING FIELD. 1996 - 2008 4/6/08 |
NONLINEAR ORGANIZERS
(Nonlinear Organizers)
(NONLINEAR ORGANIZERS)
BEGINS WITH THE METAORGINIZER TRIAD OF
FORM FORCE POWER
FORM FORCE POWER
EVERYTHING IS CONCEPTUALIZED WITHIN THIS TRIAD
FORM is the content or
informational aspect of marketing and storytelling when structured into
a Nonlinear Organizer. Form is derived from what is known, unknown,
perceived, and experienced.
FORM
All organizational resources are applied to the same CSDADDIE
method. The five resources below are not viewed as particular to anyone
content area. When we agree on a common method content fades in
importance. The reason is that all content is accessible to any
intelligent individual when they can break through the endless changes
in method. All content then just becomes an agreed upon definition of
terms. This is extremely important. This does not mean that there cannot
be multiple definitions but each time the term is used it must be
defined again to assure that all are discussing the same term and
definition. This is a very acceptable concept in academics. We can
define a term in any way we wish. We then have to be consistent with
that definition within a particular context unless we state other wise.
Note the center circle is FORCE.
6+ or -3 I's
FORCE The US military also failed to incorporate and apply another two additional components I have added to ADDIE. They are C Cosmology and S Storytelling. I would recommend that these two additional nonlinear components be incorporated. Alpha and omega story holders may resist this understanding and knowledge and fight to have competing stories remain unknown. This understanding has always been withheld from the masses. The enlightened of the military and those that have acquired an advanced level of life experience will be the first to embrace the great advantages gained from CSDADDIE. The US military developed the Instructional Design model of ADDIE as a method, process, or system for all instruction. When I began to teach marketing at Trinity College, Dublin in 1986 as a visiting professor I immediately started to organize marketing around the ADDIE process. I found some real problems with the marketing textbooks because when I tried to overlay marketing onto ADDIE it did not fit. This was because marketing textbooks had no understanding of the difference between process and content. Process is the how and content is the what. When I succeeded a 650 page marketing textbook book could be explained in less than 50 pages. I thought that if colleagues in marketing education could just see the example of applying ADDIE to marketing content they would stop doing such damage to their students. Instead they started to rumble that I did not teach marketing. I never fought back and thought that my students were benefiting. I also believed the day would come when I could help my university leap ahead of all other institutions. A new president came and refused to listen for 5 seconds what I have been working on and how it was helping students and the university. One of my beliefs continues to be that expensive, useless, and anti-learning textbooks bring in too much needed revenue to Universities.
POWER
THIS IS GOING TO BE HARD UNTIL YOU BREAK YOUR LINEAR THINKING. WHEN YOU
DO YOU WILL NOT BELIEVE WHY THIS IS NOT DONE.
USE THE SAME PROCESS OF FORM FORCE AND POWER CSDADDIE AND APPLY ALL
CONTENT TO THIS PROCESS. IT IS REALLY SIMPLE BUT IN STANDS AGAINST ALL
YOUR LINEAR TRAINING.
COMBINING FORM FORCE AND POWER
Back to Top
THE CONCEPT OF STARTING WITH COSMOLOGY IS FORCE. THE BELOW AREAS UNDER
COSMOLOGY ARE FORM. POWER OCCURS FROM YOUR SELECTED COMBINATIONS OF FORM
AND FORCE. CONTENT, METHOD, AND OUTCOME ARE COMBINED FROM ALL KNOWN AND
UNKNOWN.
COMBINING FORM
FORCE AND POWER
CSDADDIE
ALPHA OMEGA STORY METHOD NONLINEAR ORGANIZER
COMBINING FORM FORCE AND POWER
CSDADDIE THE CONCEPT OF
INCLUDING DIRECTION IS FORCE. THE BELOW AREAS UNDER DIRECTION ARE FORM. POWER
OCCURS FROM YOUR SELECTED COMBINATIONS OF FORM AND FORCE. CONTENT, METHOD, AND
OUTCOME ARE COMBINED FROM ALL KNOWN AND UNKNOWN.
COMBINING FORM FORCE AND POWER
COMBINING FORM FORCE AND POWER
COMBINING FORM FORCE AND POWER 
COMBINING FORM FORCE AND POWER THE CONCEPT OF INCLUDING EVALUATE IS FORCE. THE BELOW AREAS UNDER EVALUATE ARE FORM. POWER OCCURS FROM YOUR SELECTED COMBINATIONS OF FORM AND FORCE. CONTENT, METHOD, AND OUTCOME ARE COMBINED FROM ALL KNOWN AND UNKNOWN.  Go back and forth, around and about, add and subtract keeping the csdaddie as a nonlinear organizer. (Linear Organizers are Applied to the Monolinear or Polylinear)
ADDIE
Method polylinear
ADDIE monolinear
Monolinear Polylinear Nonlinear Monolinear
Polylinear
Cosmology method monolinear
Cosmology method polylinear
DADDIE nonlinear organizer Back to Top The US military understanding of ADDIE also failed to include Direction, goal, objective, or purpose. This may be thought of as obvious but it is not. ADDIE transformed into my nonlinear model without Direction is inferior. Please note that the concept of D Direction is absolutely not a goal or objective. D Direction allows for much more flexibility than a goal or objective. A single inflexible goal or objective is extremely inhibiting to any strategist with real experience in the arena. Life never comes out exactly the way we wish. Unless we can believe, pretend, punish, and eliminate other outcomes.
Monolinear Polylinear
Nonlinear
Polylinear
Cosmology method monolinear
Cosmology method polylinear
Form Force Power polylinear
5 R'S or Content Form Monolinear, Polylinear,
Five R's polylinear Each of the five resources remain separate. They each fight for particular power and resources without an interest in the overall organization. The reason this happens is the emphasis on their monolinear power in method and content. Each resource area cannot talk or work together even if they want to.
"We all live our lives through stories?"
DM
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