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What are some
techniques to getting essentially free marketing exposure?
It is much more difficult than it appears. Take UNH for example. The amount of effort and resources related to free press is Spartan. We usually have our successes near the president's office. We are primitive in our PR approach. My Marketing Awards on this site are my attempt. If you see this years winner is Bono. I have this on my first page of each of my web sites. Bono winning an award is picked up by web crawlers.
What is information warfare?
Look up the term on the web. Information Warfare is very big area. It is the use of
information to defeat an enemy. If I were your age I would become an expert. I suppose I am because Information Warfare is the destruction of another's story. That is my definition.